milfordbum
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not Spa Boom related, but I found this quote on the web...
Gift certificates for an activity or experience-- like eating out or getting a massage-- are a way for busy people to encourage each other "to put aside some time for themselves. It sends the message, 'I care about you,"' said Jeremy McCarthy, director at La Costa Resort and Spa in Carlsbad, Calif., where gift card sales average $100,000 a month, a 28 percent increase over last year.