Hi,There was a guy in our medium sized town who started a massage supply business but folded after about a year. ย Not having done it myself I am giving you my opinions from the therapist's (customer's) point of view, looking in from the outside. ย He had a storefront which was small with difficult parking. ย It was a nicely done space, but inventory was limited. ย I did get a massage table from him and delivery and service was excellent. ย Here are the factors that I think contributed to his lack of success....1) ย I was never quite clear if the massage therapist or the general population was his primary market, as he carried a little stuff for each segment, but not enough of the types of inventory to cater to one or the other.2) ย It seemed that he was short on working capital, which will sink any business in the first year3) ย Due to the possibility of not enough working capital, I think a storefront was too much overhead, especially since....4) ย His location was one where you had to seek him out rather than it being conveniently and centrally located...5) ย Because he had to do other work to keep himself afloat, he was not always open when you needed something.So here is how I would have done differently. ย 1) ย I would have gathered a data base (through personal relationships) of all the massage therapists and holistic practitioners in town.2) ย I would have assessed their individual needs to find out what they use and how often they need it3) ย From there I would have compiled a schedule to call each therapist on a regular basis to see if they needed something4) Then I would have put them on account and personally delivered their products to them....kind of like a cross between a door to door salesman and a personal buyerI think if he had called me monthly, for instance, to find out if I needed more of my brand of oil or to let me know what was on special Iwould have bought from him on a regular basis...and thought of more things to purchase through him, saving me the effort of researching, ordering and waiting for delivery.The physical storefront would have been the last thing I would have implemented, opting to put my resources into an ecommerce website and expanding my market outside of the town. ย To minimize risk, I would have sold overstock on Ebay to at least recoup investment money and keep cash flowing.My $.02. ย Hope it helps.Cassandra