What is working for you, now?

[bay232323]

Q)  What marketing strategies are you utilizing the most?  (internet, newspaper, mailings, word-of-mouth, meet & greet, etc)What is working the best for you right now?What would you want to change?How much do you spend monthly marketing yourself?***************What I am doing now: I am currently advertising with a small picture ad in a weekly free paper, a free classified ad on Craigslist.org, and in August, I will have a 3 line color ad in the yellow pages.  How it's working:All these methods have produced few results as of late, but the weekly paper ad seems to be the most reliable.  With any luck, the the yellow pages will yield better results.  what I'd like to change:I really don't have as many referrals as I'd like, but I have many repeat clients.  I also would LOVE to sell more GC's.  I haven't varied much in the last two years, but I am just starting to take some chances and try new things.    I'd like to break free from the limited thinking that I only have a few choices when it comes to marketing my business.  How much I spend:I am currently spending $180- $240 per month for my advertising.  I wish I could say I felt it was worth it.NEXT...  

 

[LillyAnna]

I do most marketing for myself by word of mouth.  I also have brochures all around.  I don't advertise in the yellow pages, but I do have a website.  I get a lot of "table" business from my regular on-site chair massage jobs.  They enable me to do a little on-site marketing.   I have a decent amount of regular business thanks to my maintenance plans, but more would always be better.  Maintenance plans have gotten rid of the "slumps".  I will be offering a few new things to my menu soon and will have a mailing about that.  I will also be distributing my brochures to more places.  One thing that hasn't worked for me was having an open house.  A lot of effort for little or no return.  Also, not a big fan of GC's.  I sell them, but I find them to be a pain.

 

[The Beckster]

i market mainly by networking and referrals right now.  i joined a bni group and that is going pretty well (could be a bit better but i'm still pretty new).  clients refer for me.  actually it's kind of funny, i don't even have to ask them to...they just do it for me!i have really, really wonderful clients who i love working with.  i couldn't do my work with all of the amazing people that i have supporting me and my practice.  i have an ad coming out in the yellow pages starting in Aug that i'm a little concerned about.  more than i thought i'd ever spend but, we'll see.

 

[Tru Champion 37]

Q)  What marketing strategies are you utilizing the most?  (internet, newspaper, mailings, word-of-mouth, meet & greet, etc) Pay-Per Click website placement, direct mailings, discount to employees of chair massage clients What is working the best for you right now? Pay Per Click, far and away the best bang for the buck. What would you want to change? The return rate on direct mail. 1% hit would have been heaven. How much do you spend monthly marketing yourself? $1500

 

[LuvA]

I have contracts with a salon and a gym to sell my g/c.I am currently using brochures with a $5 savings offer imprinted on the back of the brochure.  I have used the yellow pages for years, but most of my clients come from referrals.  My advertising costs are in the neighborhood of 300-500. per year.  That includes the yellow pg ad, business cards, and brochures.  Dont know how the brochure thing is going to work out.Oh, dont forget to offer "series of massages" to your clients.Saves them a bit of money and they will come on a regular basis.

 

[Latching On]

Good thread!  My yellow pages just came out, so I can't wait to see.......I think maybe one client so far there.  BNI every week, joined the Chamber and been fairly acitve.  No clients from chamber, but one from the new BNI group I transferred to.  BBB, Brochures, cards, GC, website, quarterly newspaper.  Per month?  Yikes, up to $170.  Most of the things were paid at the time......and change?  Hmmmmm  might not join the BBB again.  mk

 

[dave d]

What is working for you, now?

Hey R&R, I've been thinking about trying that pay-per-click thing. Do you work in a pretty big city? What did you set your limit as? Have you changed it at all since you started?

 

[Cali]

What is working for you, now?

What is a BNI? Business Network something..., that's my guess. Also would someone explain what Pay Per Click advertising is? Thanks!

 

[Pompal 09.]

What is working for you, now?

BNI stands for Business Networking International. It personally has been my biggest bang for my buck in marketing and I love being able to refer my clients to great people when I find out they are in need of something.

 

[Eamon S]

I too would like more details on pay-per-click.  How much is it per click?Another question regarding BNI.  I have been kind of turned off by it because its seems to be high pressure.  Do you have to announce at every meeting how many people you have referred, etc.?  Do you pay dues?As for GCs - I think its a great area to target.  I would guess that a good 20% of my business is GC sales.  That's without pushing them that much!  Some of them never come back which I guess you can view as found money.  Those that do come back often become regular clients or at the bare minimum people who tell their loved ones to buy them a GC again!  Donating GCs to fundraisers is always good to do as well.  Most of them won't come back but those that do are generally people involved in the community who like to talk and spread the word for you!To be honest with regard to the questions you pose.  I'm in my first year of business still and I quite honestly haven't been good at tracking how much I spend.  Up until two months ago I was really just turing most of the money I made around to dump back into marketing.  I do quite a few mailings for current clients (welcome letters, b-day cards with complementary add-on treatments, reminder cards for clients that have gone missing, occasional specials, etc.)  I spent a good $1200 on a direct mail campaign for my immediate neighborhood.  I go through full color brochures and cards like nobody's business so that's a constant expense.  I also do frequent emailing regarding specials, new treatments, complementary treatments, etc.  Its free and immediate and I always refer people back to my site.  I occasionally send out last minute reduced price appointments.  Say its Friday AM and I have two appts empty Saturday - I send out an email and usually I get at least one bite.  Ultimately though - it seems to be word of mouth and GCs that work best for me.

 

[Chihuahua Addict]

What is working for you, now?

That's a great idea, letting your clients know about last minute openings for a reduced rate! I also think it's smart to send out birthday cards with special deals. Thanks for sharing!

 

[Cannoli]

http://massagelondon.org Massage Therapy London Thai salon

Hey R&R, I've been thinking about trying that pay-per-click thing. Do you work in a pretty big city? What did you set your limit as? Have you changed it at all since you started?

initially, when your own website is nowhere on the search results, you might think of PPC. However, don't do it forever.

The better option is to optimise and promote your site to the top - it takes time but once there it's a free traffic for many years.







































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[KellyC]

What is working for you, now?

Thanks for the tip. My site is already pretty well optimized, so I guess I won't worry about the pay-per-click.

 

[soein777]

What is working for you, now?

Another question regarding BNI.  I have been kind of turned off by it because its seems to be high pressure.  Do you have to announce at every meeting how many people you have referred, etc.?  Do you pay dues?

Briefly, I don't feel "high pressure", yes you do announce your referrals at meeting and yes you pay dues. That said, I honestly think the best way for you to figure out if this marketing technique would be for you is to visit a meeting. Visitors are allowed to go to any chapter meeting twice before having to apply for membership (if they want to continue going that is).

The only other tip I might have is to find a group (if there is a choice in your area) that has AT LEAST 15 to 20 strong members. Personally I feel 25 to 35 is ideal although I know others who would disagree with me.

 

[J09]

What is working for you, now?

i did the pay per click thing recently. i had 17 hits in two days and nobody scheduled an appointment. Because of the way I had it set up, it cost be about $16 for those 17 clicks. Not terrible, but $8/day for no return is a lot of money going out... I paused the ad until I move into my new office space. I think it works nicely to get your name in front of people who are already looking for massage... but i wish there was some way to know why they clicked but didn't schedule.