Exactly. The rebranding seems to be acceptable to management, though. All that will remain is a core group of very average, worn out girls. Same thing has happened to Footprint. Younger girls won’t stay, as they will no longer have the option of providing only basic service. The pressure will constantly be on them to provide elevated levels of service and a set “menu” applicable to all customers. The amount they can charge then drops as the core girls provide more and more for less and less.