Seeing as hardly any Irish people actually work in Irish bars in Phuket and not much Irish people go there it really isn't a surprise that some aren't doing well. I ventured into to a few while I was there and apart from the dark decor and food and maybe a Guinness tap there's not much actually Irish about them, aside from the staff wearing green.
I asked a member of staff if the all Ireland hurling final was been shown and I got a blank look, this would have been on in any Irish bar worth it's salt.
They also seem pretty pricy compared to the competition.